A Century of Craft.
Evolving with Time.
Swiss precision since 1909. As we approach our 120th anniversary, we seek to honor that legacy with something entirely new. Be among the first to witness the evolution.
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Our Heritage
A Swiss Tradition
Born in 1909
On December 30, 1909, the name VIDAR was entered into the Swiss trademark register in Solothurn — marking the beginning of a story that would unfold alongside the great traditions of Swiss watchmaking.
Founded by L. Tiéche-Gammeter in one of Switzerland's historic watchmaking centers, VIDAR emerged in an era when mechanical timekeeping represented both technical mastery and quiet artistry. From its earliest years, the house formed part of Solothurn's vibrant horological community, a region closely connected to the ateliers and manufacturers that helped shape Swiss watchmaking in the early twentieth century.
Through world wars, industrial transformation, and the quartz revolution that reshaped the industry, the name endured — carried forward by successive generations of stewards while remaining rooted in the enduring values of Swiss mechanical craft.
In recent years the brand was carried forward by Bon Mercato, leading the historic House for the past decade until it entered its new chapter.
Today, more than a century after its founding, VIDAR is stewarded by the Vidar family, who are guiding the house toward its 120-year milestone and shaping the role it will play in the century ahead.
What began in 1909 continues — carried forward by time itself.
1909
Founding Year
115+
Years of Heritage
Swiss
Made & Certified
1906
Foundation
Swiss watchmakers Édouard Tiéche and Ernest Otto Gammeter founded the company L. Tiéche-Gammeter in Solothurn, Switzerland.
1909
The Name is Born
VIDAR trademark officially registered in Switzerland on December 30th.
1917
A New Chapter
Meyer & Stüdeli acquires the workshop, bringing VIDAR under the stewardship of two of Switzerland's most distinguished watchmaking families.
1929
Montres Vidar SA
VIDAR is incorporated as Montres Vidar SA, headquartered in Bienne, with Dr. Ernst Meyer-Rohr at the helm
1940s
Military Precision
Production of military-grade watches with the renowned Swiss AS 1187 movement—17 jewels of exceptional reliability
1951
Solothurn Factory
Operations consolidate at the landmark Roamer factory complex in Solothurn, uniting Switzerland's finest watchmakers under one roof
2013
A Decade of Stewardship
Bon Mercato acquires VIDAR, beginning ten years of careful guardianship that preserved the brand's Swiss heritage and commitment to quality craftsmanship
2025
A Family Legacy
The Vidar Family officially takes over stewardship of the brand, ushering in a new era of Swiss craftsmanship with deep personal roots
Today
The Legacy Continues
VIDAR since 1909 brings Swiss heritage to a new generation—precision movements, limited editions, and the spirit of a century of craft
From the Archives
Recent Collection
Crafted for the Distinguished
Golf Impact
Black Titan
Milano
Silver Anthracite
Bahamas
Grey Steel
Abu Dhabi
Blue Mesh
Monza
Silver BlackFrom the Archives
A Testament to Time
Mid-1920s
Open-Face Pocket Watch
The Founding Era
From the earliest years of VIDAR's establishment, this magnificent silver open-faced pocket watch exemplifies the artisanal mastery of Swiss horology at the dawn of the 20th century. With its enamel cream dial featuring Arabic numerals, small seconds subdial at 6 o'clock, and ornately engraved bow—this timepiece represents the foundation upon which our legacy was built.
1937
Ladies Gold Watch
Art Deco Elegance
This exquisite ladies' timepiece from our pre-war collection exemplifies the Art Deco aesthetic that defined an era. Featuring a warm champagne gold dial with Arabic numerals, an outer 24-hour track, and a distinctive gold expansion bracelet with decorative etched links—a testament to VIDAR's dedication to feminine horology.
c. 1944
Military Field Watch
A Uniquely Vidar Take on the Dirty Dozen
During World War II, the British Ministry of Defence commissioned twelve Swiss manufacturers to produce military-spec field watches—the legendary 'Dirty Dozen.' While VIDAR was not among the original twelve, this rare automatic piece demonstrates our own interpretation of wartime precision. The distinctive two-tone dial with champagne center, cathedral hands with luminous fill, and robust steel case embody the same uncompromising standards that defined an era of military horology.
c. 1959
17-Jewel Movement
The Gentleman's Companion
This remarkable timepiece from our mid-century collection showcases the precision engineering that defined an era. Featuring our legendary 17-jewel movement, shockproof construction, and antimagnetic properties—innovations that established VIDAR as a pioneer in Swiss watchmaking.
c. 1964
Roamer Vidar Collection
The Incabloc Era
A rare collaboration piece from the golden age of Swiss watchmaking. The Roamer Vidar unites two distinguished Swiss houses in a timepiece featuring the revolutionary Incabloc 17 shock protection system. With its distinctive cushion-shaped case, charcoal sunburst dial with applied baton indices, and the iconic orange Roamer logo—this dual-branded piece represents the pinnacle of 1960s Swiss engineering.
c. 2019
Limited Edition
The Aurora Collection
A bold departure into contemporary design, this striking limited edition showcases VIDAR's willingness to embrace the avant-garde. The mesmerizing fumé dial transitions from vivid magenta through deep violet, finished with a sparkling sunburst texture. Paired with an iridescent rainbow PVD-coated mesh bracelet and sword-style luminous hands, this piece bridges Swiss tradition with modern artistic expression.
Each vintage VIDAR represents not just a moment in time, but the culmination of generations of expertise passed down through the hands of master watchmakers.
Precision
for a New Era
The block of time humanity is entering is complicated. Will your watch keep up?
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